Founded by Chelsea Jackson, Showroom Theory is a creative operations and brand consultancy built for fashion and bridal brands shaping modern ceremony. With a sharp understanding of both creative direction and backend systems, we help visionary founders build the scaffolding their ideas deserve - so they can scale with clarity, confidence, and integrity.

The Vision

Showroom Theory exists to close the gap between what’s seen and what supports it. We believe operations can be beautiful and that backend strategy should reflect a brand’s creative DNA just as much as the front-of-house visuals. Our mission is to bring structure and story together, empowering creative brands to scale without compromising their vision.

Meet Chelsea

I’ve spent the last fifteen years behind the scenes of the bridal and fashion world, most recently as the COO of one of the industry’s leading luxury bridal retailers. Over the years, I’ve built a reputation for translating aesthetic direction into strategic structure, blending creative instinct with clear, measurable systems. I’ve led vendor negotiations, styled designer showcases, scaled operational teams, built digital tracking frameworks, and turned messy pipelines into elegant, effective ecosystems.

My work lives in the overlap of brand and backend. I don’t just help teams run - I help them run beautifully.

Why Showroom Theory?

Too many creative brands are led by brilliant visionaries who feel overwhelmed, unsupported, or scattered behind the scenes. I founded Showroom Theory to solve that - not by stripping away the artistry, but by building systems that honor it.

This consultancy is for brands that care about how things look and how they run. It's for founders who want their operations to reflect the same intention as their design. It’s for the ones ready to move from survival mode to spaciousness. From duct-taped workflows to structured clarity. From intuition alone to intuition plus insight.

What We Deliver

• Operational Intelligence rooted in your creative identity

• Systems & Strategy designed to grow with you

• A Calm, Collaborative Partner who gets the weight you’re carrying, and can carry some of it with you

Whether you're scaling your team, launching a new category, or simply tired of feeling behind the scenes of your own business, Showroom Theory is here to help you show up - with structure, story, and ease.